Your morning brief.
Make room for the original research.
THE 15-MINUTE RESEARCH HABITRead the source.
Read the source.
Find your point of view.
One original report, one practical example, one useful observation for the people you advise.
- 03 minScan new discoveries.Choose a sector and look for a meaningful change.
- 08 minRead one original source.Check the date, evidence and commercial perspective.
- 04 minCapture your point of view.What changed? Who is affected? What should they do next?
A reading shortlist
A useful insight starts with a good question.
Save the evidence first. Then write: “This matters to [audience] because [specific consequence].” Keep the publisher’s finding separate from your interpretation, and link readers back to the original.